Focus on the web

We attended the 2017 Bermuda Tourism Summit which was held at the Hamilton Princess and Beach Club on November 18. The mandate of the conference was to “create, engage and convert” and the main focus was on the best way to use the Internet and social media for the promotion of tourism-related businesses and Bermuda as a whole.

In addition to delegates from organisations such as TripAdvisor, Miles Partnership, WestJet, and JetBlue, Google also sent several representatives who described the ways in which creating amazing content can help to improve a visitor’s experience both before and during their stay. Many businesses involved tourism in Bermuda are small- to mid-size and they are the ones who are most likely to benefit from the use of these tools.

Social media can be an important driving force in the marketing of your business

Here at EDIT, we have long been advocates for the use of social media and online tools in the promotion of your business. Get in touch with us to see how you can make these resources work best for you.