We designed a clean, minimal identity for the brand. Finding the right name was a critical first step for this online photographic magazine. Then came the development of a full brand identity.
The curved logotype – reminiscent of a camera lens – and a restrained colour palette of concrete grey and ivory with a pop of orange as the accent colour allows the photographs to take precedence. We were also asked to create two cards that would be printed: (1) a detailed version that the photographer can use as a business card and (2) a stripped down version with just the address of the website which the photographer can hand out to their subjects for them to check their images once posted.
We worked to provide a fully-responsive site that was functional and beautiful across various platforms and devices.