We created a web platform (publishing) as well as logo and logotype. The logo was chosen for its simple and stark graphic quality but also the use of a family in silhouette was intended to highlight the fact that the subject – while often political and highly contentious – is one that has human beings at its centre and should be treated or approached in a humanitarian and not a clinical or sterile manner.
The use of the lone child as the icon was intended to reinforce the humanity of the subject and to draw attention to the youngest and innocent victims of migratory policy.
Use of a simple graphic logo and font enables cohesive branding across several platforms. Highly or easily recognisable branding across different platforms, social media. We also established and integrated the social media accounts and enabled social sharing.