Instagram inspiration

Think Instagram is simply a way of sharing your holiday snaps and following your friends and influencers online? Think again. People and businesses are using the popular social media platform in a number of unexpected ways.

An Alternative to a Traditional Website

Instagram is a visual medium so use it not just to showcase product – it can be used to highlight behind the scenes footage, video, stories and special events.

Run Campaigns

Expand your reach via hashtags, offer followers discounts, or special offers.

Earn Money

• Make commissions by partnering with businesses or offering to advertise or promote products
• Collaborate and @ mention other influencers or businesses
• Sell through your Instagram stream using hashtags
• Takeover other accounts. This is a great way to broaden your reach to a wider audience and gain new followers via cross-pollination

Advertising

Businesses also have the option to advertise on Instagram through the use of photo advertisements or posting sponsored content.